Whether it's experimenting with new materials or venturing into new product lines, we continually imagine new ways to inspire players everywhere.
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A profound impact on music, not the earth.
Every day, we are committed to sustainably providing musicians with the most innovative musical accessories in the world.
INNOVATION
RESPONSIBILITY
From sustainability programs to processes that reduce waste, we use our wealth of music experience and manufacturing expertise to drive environmental and social change.
DIVERSITY & COLLABORATION
As an ever-expanding family of musicians, engineers and artists who are passionate about music, we're committed to nurturing a diverse culture of respect for each other and the planet.
OUR VISION
OUR VISION
To be one of the most admired and inspiring global companies through our passion for innovation and spirit of social responsibility.
OUR MISSION
OUR MISSION
To create a digitally-inspired global culture that continues to elevate what we make, how we work and fosters relationships that consumers, retailers, suppliers and employees covet.
Our Values
In our quest to achieve our Mission and Vision, we have a team of individuals who embody our core values and translate them into action every day.
Curiosity
You never stop your quest for learning.
You ask the challenging questions.
You never lose sight of the customers’ needs when developing innovative solutions.
You are obsessed with keeping a pulse on global trends and diverse perspectives.
Passion
You bring excitement and positive energy to the workplace in an infectious way.
You are passionate about delivering best-in-class practices to achieve company goals. You are a driving force for change.
You are genuine, honest and authentic in every aspect of how you behave.
Candor
You engage in transparent and honest communication with colleagues, customers and vendors.
You always act with sincerity and integrity.
You are not afraid to acknowledge your mistakes and stay humble.
You remain fair and respectful, even when you disagree with others.
Family
You embrace differences and welcome all contributions.
You treasure respect, trust and teamwork in pursuit of common goals.
You put your self-interest aside for the greater good.
Responsibility
You are dedicated to meeting your commitments to customers, vendors and colleagues on time, every time.
You are a global citizen and a model of environmental and social responsibility.
You inspire others to be the best version of themselves, both personally and professionally.
You take ownership of your actions and hold yourself accountable for achieving the highest level of performance.
THE D’ADDARIO FAMILY
“Every year, for several days, the D’Addario family hosts a Family Assembly focused on reconnecting the family and reinforcing their responsibility as stewards of the family business. Our family is fortunate to have had 3 generations represented at this annual congregation, including members of the 3rd, 4th, and 5th generation of D’Addario’s in America, also known as G3, G4 and G5. The Assembly is an opportunity to not only update and align our multi-generational shareholders on the strategic direction of the business, but also prepare G5 family members for their future stewardship of the business. Consistent with the D’Addario family DNA, the experience included stimulating discussions about the future of the business as well as an abundance of food, beverage, sarcasm, and laughter.” - John D'Addario III, CEO
OUR INITIATIVES
PLAYBACK
D'Addario's String Recycling Program
PLAY. PLANT. PRESERVE.
Promark's Landmark Reforestation Program
D’ADDARIO FOUNDATION
Championing Positive Change Through Music
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