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We're making our mark on music. Not the planet.
Every day, D'Addario proves that it's possible to sustainably produce the most innovative musical accessories in the world.
You Know Quality When You See It.
With proprietary materials, manufacturing innovations, and a never-ending drive to improve, D'Addario is always striving to exceed the demands, and expectations, of musicians.
Always Pushing Forward
Yesterday's greatness is today's pretty good. That's why D'Addario is always experimenting with new materials and product lines - to sustainably equip and inspire players around the world.
Responsible Innovation
With string recycling programs, waste reduction methods, environmentally friendly, anti-corrosion packaging, and more, D'Addario is always pushing the boundaries of musical possibilities while doing our part to protect the planet that makes it all possible.
Our Initiatives
Playback
D’Addario’s string recycling program.
Play. Plant. Preserve.
ProMark’s landmark reforestation program.
D’Addario Foundation
Our 501c3 non-profit that supports music education.
Diversity & Collaboration
As an ever-expanding family of musicians, engineers and artists who are passionate about music, we're committed to nurturing a diverse culture of respect for each other and the planet.
Vision, Mission, Values
Our Vision
To be one of the most admired and inspiring global companies through our passion for innovation and spirit of social responsibility.
Our Mission
To create a digitally-inspired global culture that continues to elevate what we make and how we work, and fosters relationships that consumers, retailers, suppliers and employees covet.
Our Values
In our quest to achieve our Mission and Vision, we have a team of individuals who embody our core values and translate them into action every day: Curiosity, Passion, Candor, Family, and Responsibility.
THE D’ADDARIO FAMILY
“Every year, for several days, the D’Addario family hosts a Family Assembly focused on reconnecting the family and reinforcing their responsibility as stewards of the family business. Our family is fortunate to have had 3 generations represented at this annual congregation, including members of the 3rd, 4th, and 5th generation of D’Addario’s in America, also known as G3, G4 and G5. The Assembly is an opportunity to not only update and align our multi-generational shareholders on the strategic direction of the business, but also prepare G5 family members for their future stewardship of the business. Consistent with the D’Addario family DNA, the experience included stimulating discussions about the future of the business as well as an abundance of food, beverage, sarcasm, and laughter.” - John D'Addario III, CEO
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